By strengthening her knowledge base in modern consumer behavior and gaining experience across dominating industries, she aligns Marketing with IT perfectly to focus on the overall customer experience. In fact - Joyce was able to lead digital innovation in several organizations with creative solutions including:
>> Leading the customer experience cross-functionally at all touch points
>> Promoting a mindset of innovation and leading company-wide change
>> Managing, collecting, and using internal/external data to formulate a plan of action
>> Improving sales-enablement and process streamlining for increasing revenue
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With background in Sociology and Behavioral studies, I've learned to combine my creative design skills with problem solving for transforming businesses. Heavily data and research-driven, analytic mindset. My experience in sales and business has helped me develop a deeper understanding of the modern consumer and a hyper-focused agility to formulate optimal customer experiences.
